In season 1 they published a series called “How do you feel 1 to 10?”
“오늘 네 기분은 1부터 10 중에서 어떤 숫자야?”
After, rather than showing their look book they questioned to the audience and asked them to come out with 10 words that represent their mood.
For season 2, it came back with the title “Series 1 to 10” and they decided to use masterpieces that existed in the world.
“미술관에서나 볼 수 있는 명화를 또래 친구들이 입을 법한 쿨하고 귀여운 티셔츠에 결합해 표현하는 일이 정말 즐거웠어요. 이 옷을 입고 명화 속 주인공처럼 행동하거나 비슷한 분위기를 풍기면, 그 자체로 한 편의 멋진 이야기가 완성되는 거 아닐까요?”
“it was so much fun to collaborate a t-shirt with masterpieces in the world. don’t you think it’s cool to wear something that has masterpiece in is and pretend like you are that main character in the story?”
it didn’t just created by combining random work and random color of a t-shit. it starts from a work and a word. When they figured out what masterpiece to included depends on the world they choose, they decide to color of the shirt.